At AC&M Group, we’ve always believed that understanding people—deeply, authentically, and respectfully—is the first step toward meaningful change. For more than two decades, we’ve been building bridges between brands and different consumers, powered by research that moves beyond statistics and into lived experience.
That’s why our collaboration with the Wake Forest Clinical and Translational Science Institute (CTSI) means so much to us. It’s not just about research. It’s about what comes next. Working alongside Wake Forest and the Hispanic Contractors Association of the Carolinas, we engaged in a transformative initiative to explore health and safety challenges facing construction professionals - especially Hispanics, women and Gen Z Pros. These insights aren’t sitting in reports. They will be turned into programs, training tools, and campaigns that uplift lives and improve jobsite conditions across the country.
But this isn’t an isolated case. At AC&M, research has always been at the core of what we do. Whether we’re helping clients connect with diverse audiences — from busy families and emerging Gen Z consumers to first-time homebuyers and beyond — we approach every project with cultural intelligence, strategic rigor, and a commitment to turning insights into action. Our ability to turn insights into impact is what sets us apart. We don’t just study audiences — we stand with them. We learn from them. And then we help our clients connect with them, earn their trust, and grow together. So yes, we create impactful programs and campaigns for our clients. But we’re also a research powerhouse.
AC&M is a founding member of the Hispanic Contractors Association of the Carolinas. Beyond our work on the Board of Directors, we have collaborated on numerous initiatives to enhance the lives of Hispanic contractors, both at home and in their businesses. These include training events, business development seminars, job fairs, and health and safety campaigns.
Specific projects have involved:
Building trust at the point of decision, connecting Mexico HQ with U.S. PROs, designers, and DIYers.
Turning products into preference by connecting National Gypsum with Hispanic PROs.
Insights-led marketing strategy engaging Hispanic PROs across Stanley Black & Decker brands.
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