AC&M was tasked with developing an insights-based marketing strategy and outreach program for Hispanic Pros that would be deployed across StanleyBlack&Decker brands.

These efforts included the following:

• Conducted in-depth research on Hispanic Pros including a 4-month immersive study across several markets to inform marketing strategy
• Developed marketing campaigns and provided PR support for product launches for Dewalt, Bostitch and Porter Cable
• Developed and executed retail programs leveraging sports properties for key retail partners
• Developed Hispanic Lunch Truck Initiative across 12-markets including 20 retail events per market