

Comex needed more than awareness—they needed trust at the point of decision across PROs, designers, and DIYers. AC&M brought Pro thinking to align insights + strategy + activation, bridging Mexico HQ with U.S. market realities.
Program:


Community-driven initiatives empowering Hispanic contractors through education, safety, and advocacy.

Turning products into preference by connecting National Gypsum with Hispanic PROs.

Insights-led marketing strategy engaging Hispanic PROs across Stanley Black & Decker brands.