

Makita’s Mexico National Team sponsorship had the right energy — our team’s role was to turn that energy into a real activation that PROs could see, touch, wear, and share.
Projects:


Community-driven initiatives empowering Hispanic contractors through education, safety, and advocacy.

Building trust at the point of decision, connecting Mexico HQ with U.S. PROs, designers, and DIYers.

Turning products into preference by connecting National Gypsum with Hispanic PROs.